How a connection works
Sending and reading. A company admin mints an API key, scoped to send, read, conversations, AI or webhooks, and fenced to specific numbers if you like. Software sends and reads the same inbox the desk uses.
Hearing about it. HMAC-signed webhooks fire for message, AI, case and survey events. People can get a copy by email or SMS instead; that is a forward, not a webhook.
Your own agents. The inbox tools are available over MCP, so a hosted assistant can send, read and work conversations under its own key.
Shopify is built in: connect it in settings and orders sit on the case. See Shopify on the same business 04.
The systems named below are the ones we are asked about most. They are not a limit, and apart from Shopify they are not pre-built: each is set up per customer, through the API or an automation platform.
What it costs
Our products connect to each other at no charge. BE Voice, BE Messaging, BE Hub, BE One AI and BE AgentMail already talk to each other, on every plan.
Your first connection is free. When you start, we set up the one outside system you most want connected, through its API or through Zapier, Make or n8n, at no charge. Further systems and anything bespoke are quoted.
By category
E-commerce
Shopify
WooCommerce
BigCommerce
Magento
"Where's my order?" answered from the order, on the number the team already answers.
CRM and sales
HubSpot
Salesforce
Pipedrive
Zoho CRM
monday.com
The thread with a customer logged against their record. A text sent when a deal stage changes.
Booking, jobs and field service
ServiceM8simPROTradifyAroFloClinikoHotDoc
Appointment reminders from the business number, with the reply in the inbox, not lost on a no-reply.
Accounting and finance
Xero
MYOB
QuickBooks
Reckon
Stripe
Payment reminders from the 04 when an invoice falls due. Replies land with the team.
Support and ticketing
Zendesk
Freshdesk
Jira Service Management
ServiceNow
HaloPSA
BE Hub tickets
An inbound text opens or updates a ticket. The reply goes back from the same number.
Marketing and lists
Mailchimp
Klaviyo
Campaign Monitor
ActiveCampaign
Brevo
A list from your marketing tool as a campaign audience, with replies in the inbox.
Automation platforms
Zapier
Make
n8n
Inbound messages to a webhook, into any of several thousand apps. The same platforms send through the API.
Binary Elements products
BE VoiceBE One AI
BE Hub
BE AgentMail
Inbound voice on the same number through BE Voice. "Text the customer their order ships today", drafted from SAP by BE One AI. BE Hub alerts by SMS.
Logos and names belong to their owners and are shown to identify the systems; no endorsement is implied.
Not seeing yours?
If it has an API, a webhook or an MCP server, tell us what you want it to do and we will connect it. If it only reaches the outside world through Zapier, Make or n8n, we connect through that. Tell us what you run.